Cristina Velez arrived at SCR shortly after it was founded and it has now been eighteen years since she embarked on this adventure. Although at that time she didn’t think PR would be her career path (she came from working in the banking sector) Cristina quickly discovered that she had hidden talents. Writing texts and creating documents is one of her specialities. She forms part of the main strategy team and supports corporate financial media relations. Cristina also carries out some administrative duties such as budget control.