The well known Pascual brand, that belongs to the Grupo G’s España, has launched its new logo to coincide with the first year of the Fruit Attraction fair which took place in Madrid, from the 4th till the 6th of November.
23.11.09 - Grupo G's España launches Pascual brand's new logo
Since the seventies, the Pascual brand has been synonymous with quality, confidence and freshness for many Spanish and European consumers of fruit and vegetables. The new logo incorporates, on top of these traditional values, a modern message in accordance with the current demands of European and Spanish consumers.
SCR took charge of informing their media contacts, both sector and general, of this change, as well as inviting them to the Grupo G’s stand at the fair and sending them a box of fresh produce a few days before.